Twitter has been in the news quite a bit lately with the protests in Iran, politicians and celebrities, trying to get their message out, and news reporters seeking a new means of communication. Most business people including real estate professionals are wondering how they can take advantage of Twitter. I'll have to admit it, I didn't think Twitter was such a big deal when it first started. After all, it was basically text messages in 140 characters or less to a public website.Read more

I recently taught a class titled "Internet Social Networking for Realtors" in West Los Angeles. There were lots of questions and the students were very excited about the subject matter, but many seemed a bit overwhelmed by all of the different options available. Where do I start? Which Social Network is best for me? Unfortunately, I didn't have an easy one-size-fits-all answer for them. Each agent needs to examine their business plan, recognize what their area of expertise is, and draft a specific strategy based on time and budget considerations.Read more