Generating a lead from your website is generally a long process that requires both patience and perseverance from the real estate agent. I am surprised by the amount of agents that believe an attractive and functional website will magically generate quality leads for them. Building an interesting and informative website is a starting point and not the final step in creating a self-perpetuating money maker.
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Any real estate agent with an email address is inundated with solitications from Search Engine Marketing companies promises to get them to the top of Google for a small fee. Many agents roll the dice and blindly hire these Search Engine "experts" to magically get their site to the top of the search engines. Yes, they usually are successful at putting your ad near the top of the Google, Yahoo, or MSN sponsored results. For those of you not familar with the difference between sponsored (or pay per click) results and organic results, one cost money and one is free.Read more