After taking much of summer off from Blogging, I have returned with some recession busting marketing tips for the real estate agent who is trying to stretch their dollar during these tough times. Lots of marketing on the internet is free, but it takes time and technical expertise, so let's start off with the stuff that free and easy.
ABSOLUTELY FREE MARKETING: Integrate Your Website Address into your Existing Marketing
- Business Cards
- Fliers
- Post Cards
- Letterhead
- Outdoor Signage
- Newspaper & Magazine Ads
- Bus Stop BenchesRead more
Email Marketing is one of the most underutilized internet tools at a Realtor's disposal. Today, just about everyone sends email for business and/or personal reasons, so they assume that they are utilize it effectively. However, sending email correspondence with a collegue or client is far different from an email marketing campaign. Also, sending a text email advertising a new listing to a contact list through gmail is not the same as sending an HTML email campaign through an email marketing service or email marketing software.Read more