I recently taught a class titled "Internet Social Networking for Realtors" in West Los Angeles. There were lots of questions and the students were very excited about the subject matter, but many seemed a bit overwhelmed by all of the different options available. Where do I start? Which Social Network is best for me? Unfortunately, I didn't have an easy one-size-fits-all answer for them. Each agent needs to examine their business plan, recognize what their area of expertise is, and draft a specific strategy based on time and budget considerations.

I did create an "Action Plan" that applies some universal concepts to a social networking strategy. Here it is:

• Secure more clients by utilizing your internet tools

• Your Website, Your Blog, Your Lead Capture Forms

• Social Networks: Friends, Groups, Discussions

• Increase website traffic through marketing

• Set Up Multiple Social Network Accounts
• Add your Website Address to Profile
• Add Website Address to Discussions & Blogs

• Update Your Content on a Regular Basis

• Blog, Discussions, Photos, Videos, etc.

Internet Social Networking