AgentSpring Blog

New Personal Website

Fri, 01/22/2010 - 11:30 — jon

I know that it's been a while since I have made a real estate marketing post, but I'm working on a new concept for 2010. In the meantime, for those of you who want to know a little bit more about me, I have redesigned my personal website. Please visit at www.jonvarsano.com

How to Launch a Real Estate Website

Wed, 11/18/2009 - 14:54 — jon

How to Launch Your Real Estate Website
Free Techniques
1. Add website address to existing marketing materials (business cards, signs, stationary, brochures, fliers, postcards, newspaper/magazine ads, bus stop benches, and other promotional items.)
2. Add website address to your profile on Social Networks (Facebook, Linked-In, Twitter, Active Rain, MySpace, Plaxo, etc.)
3. Update Brokerage Company Website Agent Roster with your website address
4. Add your business and website info to Google and Yahoo (Google Local & Yahoo Local )Read more

Recession Busting Marketing for Realtors

Fri, 10/02/2009 - 14:38 — jon

After taking much of summer off from Blogging, I have returned with some recession busting marketing tips for the real estate agent who is trying to stretch their dollar during these tough times. Lots of marketing on the internet is free, but it takes time and technical expertise, so let's start off with the stuff that free and easy.

ABSOLUTELY FREE MARKETING: Integrate Your Website Address into your Existing Marketing
- Business Cards
- Fliers
- Post Cards
- Letterhead
- Outdoor Signage
- Newspaper & Magazine Ads
- Bus Stop BenchesRead more

Getting Back to Basics for Real Estate Websites

Fri, 07/17/2009 - 12:24 — jon

Many agents and I have to admit designers as well have lost sight of the basics of a real estate agent personal business website. Having been swept up by catch phrases like Web 2.0 and 3.0, social networking, blogs, and Twitter, real estate professionals have ignored the primary function and goal of the website. The ultimate objective for agents is to close transactions for the maximum long term pay out to them. Captured leads, cultivating new prospects, and showcasing listings and expertise are the main ways a real estate website does this.Read more

Social Networking Terms for Business People

Mon, 07/13/2009 - 16:31 — jon

I realized that during the teaching of my recent Social Networking Class for Realtors that there was a wide range of tech abilities among the students. From the daily blogger to the beginner, everyone falls somewhere in the spectrum. I compiled a list of Social Networking terms from various web sources for the benefit of my students and now I'm making it available to my blog readers (See below). To download a PDF copy, please visit http://www.webretool.com/real-estate-marketing-education.php Read more